Kellogg's has awarded Riverside Meadows in Cambridgeshire £1,000 to enhance its breakfast club and to help feed children in the morning. 

Riverside Meadows was selected to receive this boost as Kellogg's announced it is donating more money to support breakfast clubs than ever before as more and more schools struggle to find the budget to help fund this service for their pupils. 

Breakfast clubs help with everything from attendance and attainment to alleviating huger and providing pre-school care. 68% of teachers believe pupils would struggle to concentrate in class without their breakfast club, according to Kellogg's research. 

Andrew Armstrong, Co Head Teacher of St Neots said: "We are so grateful to receive this generous donation. Kellogg's have enabled us to continue to support the morning transition of all our young people, and they have ensured that they have a good start to every day. 

These resources will help us to continue to provide our breakfast club services for our children and their families thanks to the support from Kellogg's." 

Kate Prince, corporate social responsibility manager at Kellogg's, said "We're proud to have spent over 20 years supporting so many schools across the UK. We believe all children should have the opportunity to start the day with breakfast, and we know that equipment and resources are just as important to clubs as the food itself." 

Kellogg's has supported 4,000 school breakfast clubs with funds, food and training over the last 23 years 0 that's 70 million bowls of cereal to children all over the UK since 1998.